Small but mighty.

My name is Gustavo Arruda and I am the founder and creative mind behind Foghorn Marketing Strategy. My mission is to help solve complex problems (whatever they may be) through the application of Design Thinking techniques and concepts. Foghorn was conceptualized as a one-man company. If you work with Foghorn, you work directly with me.

I have spent the last 18 years working in business and marketing in a variety of industries from e-commerce, to technology, to start-ups. As a senior marketing executive, I have gained extensive experience managing complex projects and building high-performing teams.

In 2019, I graduated from Stanford’s Graduate School of Business where he learned about business innovation and Design Thinking. I also hold a bachelor’s degree in Communications and an MBA in Marketing.

In addition to running Foghorn, I am a business and marketing professor at the Melville School of Business at Kwantlen Polytechnic University in Vancouver. 

I live in beautiful Vancouver, Canada.